Steph Mac
CONTENT MANAGEMENT
WEBSITE CONTENT PROJECT
Content is just as valuable as a content management system (CMS) and a seasoned content manager. First, it is important to note that a custom CMS allows you to create, edit, manage and maintain website pages on a single interface. Utilizing a user friendly CMS can allow your internal subject matter experts to post valuable content on your website.With the help of a knowledgable CMS manager, your team can learn the do’s and don’ts of content writing which will effectively build your ranking on search engines for keywords your business needs to complete online.
FindLaw Take Over
In 2012 an audit of all online marketing efforts discovered duplicate Google Business accounts and multiple vanity numbers advertised. Main website was then removed from FindLaw’s proprietary content management system. The take over was lengthy as request had to be routed to the VP of FindLaw where it had to be released and snail mailed to physical location for decoding.
WordPress & Live Chat
In 2015 site was migrated to WordPress and Live Chat was modified to be managed internally. Live Chat platform allowed visitors to immediately connect with needed internal staff. Content was also enriched for Search Engine Optimization of website. News Blog and Content Articles were shared on social media for followers to read and share increasing website traffic.
SSL Migration & SMS Integration
In 2018 hosting options were researched for SSL migration. Website was relaunched and managed internally in a WordPress friendly environment. Content was then added regularly showcasing team members and company successes which boosted social media engagement. The website was also optimized so that visitors had the option to click to call or text.
OPTIMIZED WEBSITE DESIGN
On the internet Today you can either pay to rank or follow Google’s best Search Engine Optimization practices to rank organically. To do either you must have a digital marketer that has a track record managing online content for businesses. STEPH MAC, LLC has over 10 years managing business’s online reputation and can aid your online efforts.
Let’s Start a Conversation
Stephany C. McCafferty, Founder & CEO
My international education and experience in government, public relations, marketing, legal work and Air Force enlistment has resulted in an understanding of multiple complex community initiatives, which facilitate efficient interaction with interdisciplinary agencies, vendors and clients. A broad understanding of traditional media buying has enhanced my ability to negotiate effectively with all key members during new and existing marketing campaigns. I look forward to connecting with you.