Steph Mac
SOcial Media Management
SOCIAL MEDIA PROJECT
In 2017 Mexico Lindo US (https://www.facebook.com/Mexico.Lindo.US/ and https://www.instagram.com/mexico.lindo.us/)was launched on Social Media with the mission to bring Mexican apparel back in style to South Texans.
STEPH MAC, LLC consulted with owner and ran her first live “shop with me” marketing broadcasts where shoppers got insight of the charming owner’s fashion & style recommendations while simultaneously virtually browsing her inventory. Her social media began trending attracting people all the way from Cannada and her social media efforts began yielding sales.
Her quick success is the direct result of collaborating with STEPH MAC, LLC on social media content production. Mexico Lindo’s organic social media postings alone have yielded 99% of her sales, which is unheard of in a competitive internet retail market. That means Mexico Lindo has not spent any marketing budget on Facebook or Instagram ads. This alone is a testimony of how innovative, catchy content and insightful videos can target people’s interest producing loyal customers that turn into returning clients.
At the time the owners of the Mexican Artisan company decided it was cost efficient and simple to simply only showcase her apparel on social media. What she did not know is that her efforts to sell via social media would be lengthy as potential customers had to direct message her for purchase etc.
And since Mexico Lindo’s debut at Norstrom Mall, the demand for Mexican Artrisan apparel has increased to the point where she is in need of an eCommerce website to be able to keep up with the demand.
After consulting with STEPH MAC, LLC the owner learned that the engagement in social media could be redirected to a self sustained eCommerce website that could efficiently take care of purchases on her behalf. The only thing she would need to keep up with is the shipping and inventory of her retail.
COMMING SOON
eCommerce WEBSITE
STEPH MAC, LLC is currently working on her eCommerce website in target to launch by the end of 2019. Stay tuned for https://www.mexicolindous.com/.
Let’s Start a Conversation
Stephany C. McCafferty, Founder & CEO
My international education and experience in public relations, marketing, legal work and Air Force enlistment has resulted in an understanding of multiple complex community initiatives, which facilitate efficient interaction with interdisciplinary agencies, vendors and clients. A broad understanding of traditional media buying has enhanced my ability to negotiate efficiently with all key members during new and existing marketing campaigns. I look forward to connecting with you.