Steph Mac
WEBSITE REDESIGN
WEBSITE REDESIGN PROJECT
In 2017 Four Seasons Botanical, LLC or https://fourseasonsbotanical.com was launched and originally created on host and content management system Wix.com.
At the time the owners of the domain decided it was cost efficient and simple to launched a single landing page website on a pre-made template. What they did not know is that their site was not being optimized with good Search Engine Optimization practices.
After consulting with STEPH MAC, LLC the owners learned that the content they were adding to their site throughout the years was not being indexed by Google as the photos were being uploaded numerically without a description or meta tags. Their social media efforts were also not being linked back to their site which did not create a cohesive internet marketing campaign.
The mobile template design on Wix was also limited as the site was not scrollable on mobile nor easy to navigate. The footer was outdated as the call to action content in it was not clickable. The lack of optimization made contact conversions difficult to attain and the over all organic ranking to be absent.
The desktop design was also difficult to navigate as there was no menu option on the top header to better navigate the site. Visitors to the url were simply lost as the website was hard to interact with and left little options to connect other than submit an e-mail submission. After the initial audit the findings were the following:
Errors
Warnings
Notices
Health Site Score
Getting started with your digital marketing
Upon on-boarding with STEPH MAC, LLC a site audit will be conducted. This will reveal the health score for the site. The site audit conducted by SEMrush (an internet marketing tool) will reveal site errors and guide us on website maintenance, and help Search Engine Optimization efforts as we correct issues and add new content following Google best practices.
It is also important to research current keywords competitors are ranking for within desktop searches vs mobile device searches. Only experienced digital marketers know the importance of a proper initial investigation as it is a crucial core task to secure successful digital marketing campaigns.
OPTIMIZED WEBSITE DESIGN
The new desktop design for Four Seasons Botanical includes an easy to find navigation menu to the right which makes the website mobile friendly by Google standards. Also note that all important call to action content was optimized to be clickable and trackable on Google Analytics for improvement monitoring. After the new website was launched all errors were corrected and the over all site health percentage increased from 86% to 89% in the first day. Regular maintenance will play an important role to better the overall health score and increase organic rankings on Google Search.
Let’s Start a Conversation
Stephany C. McCafferty, Founder & CEO
My international education and experience in public relations, marketing, legal work and Air Force enlistment has resulted in an understanding of multiple complex community initiatives, which facilitate efficient interaction with interdisciplinary agencies, vendors and clients. A broad understanding of traditional media buying has enhanced my ability to negotiate efficiently with all key members during new and existing marketing campaigns. I look forward to connecting with you.